Master Your Amazon Metrics
The Four Fulfillment Methods
Amazon offers a few fulfillment methods to sellers, each of which interacts with the marketplace differently. You can mix and match as you please, and rest assured, we play well with each model.
Win the Buy Box
Live by the Buy Box, die by the Buy Box. It’s the box that showcases a product’s price, and it includes the “Add to Cart” button an Amazon shopper hits when they want to buy. The Buy Box is prime real estate, and you have to win the coveted spot if you want the greatest chance of selling.